Chop Shop is a luxury Barber Shop and Spa brand located in several locations in India, as well as two new locations in Dubai. But Chop Shop is more than a grooming destination – it’s an experience crafted for the modern gentleman. 

For my senior capstone in college I chose to create a campaign for Chop Shop. My goal – to create a campaign that showcases a blend of creativity and business strategy that can be communicated across multiple cultures. 

Highlighting the brand’s unique ethos – Luxury grooming “crafted for the modern gentleman.” The logo, typography and visual design reflected a blend of timeless elegance and cutting edge style. The brand’s distinctive New York Biker theme allowed me to play around with a fresh design for the logo, while keeping the vintage razor shape that is a recognizable staple for barber shop marketing in the Indian and Middle Eastern market. 

By partnering with talented photogarphers and videographers located in India, I was able to tie in stunning imagery into the campaign; telling the story of a luxury grooming experience fit for a king!