Grounded is a business concept I created in college. The idea for Grounded was inspired the online marketplace Etsy. As we all know, Etsy has become a big success and is a popular digital marketplace for many different venues. I thought the extremely popular online marketplace concept mixed with the Organic health food movement that emerged after 2020 would create something the world would love. 

Grounded is a business that operates similarly to any other online market place. Customers are able to browse a wide selection of products from the comfort of their own home. Grounded customers would be shopping specifically for organic, fresh produce grown from small family farms across the US – essentially becoming the farmer’s market in your pocket.