Sly Fox Books is a small family owned bookstore located in Virden Illinois. This campaign was another college project focusing on the user’s journey from ad, to website, to shopping cart. 

This campaign was centered around the slogan “curiously clever, one of a signed”. This was used as a marketing initiative that celebrates the store’s unique identity as a sanctuary for book lovers who cherish rare, personally signed editions. This highlights the unique literary experience that every customer goes through when they purchase a book – collecting stories, moments, and direct connections with their favorite authors. 

The campaign uses social media, targeted advertising, and in-store events to showcase their unique collection of signed first editions, personally inscribed by both emerging and legendary writers.